Every year on 4 February the Union for International Cancer Control supported by the WHO and International Agency for Research on Cancer aim to promote ways to fight the global cancer epidemic. The ultimate goal of this international initiative is to raise awareness and promote education about cancer, pressing governments and individuals across the world to take action against the disease.
Cancer is the leading cause of deaths worldwide. Avoiding exposure to common risk factor can prevent many cancers and a significant proportion of cancers can be cured by surgery, radiotherapy or chemotherapy, in these cases early detection is key. About 30 % of cancer deaths are due to high body mass index, low fruit and vegetable intake, lack of physical activity, tobacco use and alcohol use, keeping these factors at a healthy level can greatly reduce your chances of getting cancer.
The UICC urges all its member organisations to run cancer awareness campaigns locally that run parallel and can be relayed back to the global World Cancer Day message. On a digital level the UICC runs various campaigns, including traditional and social media, aimed at raising public awareness of World Cancer Day. The organization is going from strength to strength as more countries around the world invest in the vision of the UICC and as more people join the fight against this horrible disease.