World radio day, celebrated on 13 February, is an entire day set aside to celebrate radio as a medium of entertainment, information, independent and pluralistic media. As the world advances and becomes increasingly digitalised, radio has become the medium that reaches the widest audience worldwide. The objectives of World Radio day is to raise greater awareness among both public and media of the importance of radio, to encourage access to accurate and truthful information through radio as well as improving international cooperation between broadcasters.
By celebrating World Radio day UNESCO continues promoting gender equality and women’s empowerment. UNESCO aims to promote gender equality in radio, by eliminating stereotypes and encouraging multidimensional portrayal of women in radio. Increasing the focus on young women for the roles of producer, host and reporters, offering various careers that empower women in radio as a career.
World radio day celebrates the unique power of radio to touch lives and bring people together, to act as a source of information as well as entertainment. There are various events that will celebrate World Radio Day, some organised by UNESCO in association with media organisations as well as other independent events. Wherever you are in the world, UNESCO urges all countries to celebrate this Day by participating in activities and celebrations, paying tribute to this ever-expanding broadcast genre.