The Santa Shoebox Project originated in Cape Town in 2006 with a humble 180 shoeboxes. In 10 years it has grown in leaps and bounds, with the number of Santa Shoeboxes donated reaching a total of 551 979. The shoeboxes are distributed to more than 1000 recipient facilities, through more than 60 satellites around South Africa and Namibia.

The success of the Project can largely be attributed to its personal nature – donors give gifts to children whose names, ages and genders are known.

This year the Santa Shoebox Project celebrates its 10th birthday. In the 10 years since the project began in a suburban home, it has distributed 551 979 personalised shoeboxes to children from socially disadvantaged backgrounds across South Africa and Namibia. More than 50% of those shoeboxes reached children in far flung rural areas.

The “More Than Just a Shoebox” campaign will focus on how the donation of a Santa Shoebox not only gifts the recipient child with a personalised shoebox filled with daily necessities, but also instils a sense of self-worth and presents the child with the promise of a better education, improved hygiene and dental health and those simple things that every child should enjoy, sweets and a toy.

How to participate:

1 . Visit the Santa ShoeBox Website by clicking here
2 . Register as a donor and /or volunteer and /or beneficiary
3 . Pick a convenient drop off point that you can reach on the specified drop-off date
4 . From 1 September, pledge a shoebox by selecting one or more recipients by name, age and gender.
5 . Print out the barcoded shoebox labels
6 . Decorate and fill your shoebox according to the simple guidelines found on their website and Facebook pages
7 . Drop off the shoebox at the selected drop-off point on the designated date.


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